Diversifying Business Markets: Tier 1 Automotive Supplier

An engineering, information and contract labor services firm specializing in automotive industry and government contracting, wanted to diversify its market portfolio so as to not rely on one global automotive manufacturer for 80% of its business. This inquiry started by discovering the values of its employees and communicating the vision and mission of the organization to its stakeholders. The second inquiry involved a discovery of key strengths and possible marketing opportunities for new business markets. New markets were identified and a marketing information system for engineering and information technology areas was designed. In addition, the client received QS 9000 and achieved Q1 Award.

For more information:

Contact: Jackie Stavros
jstavros@comcast.net
+1 248-360-0260

Permanent link to this article: http://www.aiconsulting.org/index.php/our-services/strategic-services/strategic-success/diversifying-business-markets